#2745. Abstract or concrete? The influence of image type on consumer attitudes

March 2027publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript5500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics and Econometrics;
Public Health, Environmental and Occupational Health;
Applied Psychology;
Marketing;
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Abstract:
The article explores the impact of image type on consumer attitudes based on the concept of image processing. The results show that the interaction between product category and image type has a significant impact on consumer attitudes.
Keywords:
abstract image; concrete image; consumer attitudes; hedonic product; imagery elaboration; utilitarian product

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