#2734. Boosting bodily capital: Maintaining masculinity, aesthetic pleasure and instrumental utility through the consumption of steroids

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Sociology and Political Science;
Arts and Humanities (miscellaneous);
Economics and Econometrics;
Social Psychology;
Business and International Management;
Marketing;
Places in the authors’ list:
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Contract №2734.1 Contract №2734.2 Contract №2734.3 Contract №2734.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
The article aims to explore two specific aspects of body capital in the overarching context of hypermasculinity. To this end, we will focus on aesthetic pleasure as the enhanced body becomes the site of modern consumption, before looking at the instrumental utility gained from a sufficiently prepared and tuned body.
Keywords:
aesthetic pleasure; bodily capital; consumer culture; masculinities; Steroids

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