#2685. Leveraging the power of online referral for e-business: The moderated mediation model

December 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript4030 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics, Econometrics and Finance (miscellaneous);
Human-Computer Interaction;
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Abstract:
The article uses Kanos model to practically identify the key attributes of online service quality for e-learning education companies. The results show that (1) consumer perception significantly mediates the relationship between online service quality and online purchase intent, and (2) online shopper recommendations are deeply meaningful. impact on consumer perception, indicating that it indirectly affects the intent to make a purchase.
Keywords:
Consumer perception; Kano model; Online customer referral; Online purchase intention; Online service quality

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