#2599. Ordinaries: Big Macs & Economics: Why we love foods that kill us

July 2026publication date
Proposal available till 05-06-2025
5 total number of authors per manuscript4500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Geography, Planning and Development;
Economics and Econometrics;
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Abstract:
The article analyzes the problem of eating food that is killing us. The results show that neoclassical and behavioral economics disagree about human consumption of dietary fat, a common behavior that increases morbidity and mortality. Neoclassical economic theory assumes that people choose the optimal diet, exchanging utility and money today for illness and early death. In contrast, behavioral economics asserts that people make the wrong dietary decisions. Evolutionary biology suggests that, for our human ancestors, dietary choices were optimal, in a limited manner, consistent with the neoclassical economic model. In todays environment, where food is more and more varied, biology does not support the neoclassical point of view.
Keywords:
Ordinaries; Economics; food

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