#2453. The overarching role of international marketing: Relevance and centrality in research and practice

November 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript3530 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Strategy and Management;
Economics and Econometrics;
Business, Management and Accounting (all);
Business and International Management;
Management of Technology and Innovation;
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Abstract:
The article examines the contribution of marketing scientists to the literature on international business (IB). Based on the analysis, 11 marketing contributions were identified among the 100 most cited publications. The results show that more recent Web of Science data on the most cited materials since 20XX shows a decrease in the number of materials related to International Marketing (IM) and IB by marketing scientists.
Keywords:
central role of marketing; exporting; firm performance; international marketing-business

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