#2450. When drivers become inhibitors of organic consumption: the need for a multistage view

October 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Marketing;
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Abstract:
The article examines the motives for the consumption of organic products. The proposed multi-stage differential effects theory distinguishes between the participation stage, when consumers decide whether to buy organic products at all, and the expenditure stage, when consumers decide how much of their budget to spend on organic products when shopping. An analysis of the purchasing patterns of about 14,000 households confirms the proposed differences in influence: others-oriented motives (caring for others and the environment) support participation but discourage sustainable spending. Only selfish motives (hedonism) drive both participation and expense.
Keywords:
Decision stages; Double-hurdle model; Expenditures; Organic consumption; Shopping pattern

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