#2449. Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation (Journal of the Academy of Marketing Science, (20XX), 49, 6, (1222-1242), 10.1007/s11747-021-00794-y)

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript6020 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Marketing;
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Abstract:
The article examines the connection between entertainment functions in scenarios and movie screenings. The results show that increasing the relative number of characters and dialogue, decreasing stage pace, and increasing emotionality and positivity improve the return on investment (ROI) at the box office at a declining rate. The desired 1% change in entertainment features equates to a 1.97% increase in ROI, which is equivalent to a $ 1.24 million increase in revenue (on an average budget).
Keywords:
scenarios; movies; audience; entertainment functions

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