#2406. Philanthropic Nation Branding, Ideology, and Accumulation: Insights from the Canadian Context

November 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Law;
Arts and Humanities (miscellaneous);
Business, Management and Accounting (all);
Economics and Econometrics;
Business and International Management;
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Abstract:
The article analyzes the role of national branding in the philanthropic sector. Based on the analysis of case studies from Canadian organized charity, the ideological work carried out by philanthropic national branding is investigated. The results show that the branding of a philanthropic nation obscures overtly racial and colonial accumulation processes that generate philanthropic wealth governing much of the sector, thereby reinforcing the anti-historical brand of the Canadian nation. It also shows the importance of focusing race and national identity in critical work on the political economy of philanthropy, organizational branding, and the ethics of philanthropy as a social policy mechanism in Canada, as well as in other national contexts.
Keywords:
Ideology and capital accumulation; Philanthropic nation branding; Race and settler colonialism

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