#2396. How limited consumption experiences affect word of mouth

November 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript2520 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Marketing;
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Abstract:
The article analyzes the role of limited consumption in word of mouth. The results show that limited consumer experiences motivate consumers to spread positive word of mouth because the sense of closure provided by limited consumer experiences makes consumers feel more confident about their attitudes.
Keywords:
Attitude certainty; Consumer review; Consumption closure; Limited consumption; Word of mouth

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