#2392. Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic

October 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Marketing;
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Abstract:
The article analyzes the influence of religiosity on consumption in the face of uncertainty during a pandemic. The results of the first study show that raising awareness of restricted personal religious gatherings increases consumption compared to general religious baseline or control conditions. The second study showed that consumers with higher (lower) levels of religiosity were the most (least) likely to increase their consumption, and that situational preoccupation and consistency found in purchasing consistently mediated these relationships. The third study presents practical findings showing that stability-based messaging reduces consumption compared to standard social distancing messaging.
Keywords:
Pandemic; Religion; Religiosity; Social support; Stability; Stability-seeking consumption

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