#2378. Reservation price uncertainty: Loss, virtue, or emotional heterogeneity?

October 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript3020 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Sociology and Political Science;
Economics and Econometrics;
Applied Psychology;
Places in the authors’ list:
place 1place 2place 3place 4place 5
FreeFreeFreeFreeFree
740 $670 $600 $540 $470 $
Contract №2378.1 Contract №2378.2 Contract №2378.3 Contract №2378.4 Contract №2378.5
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
5 place - free (for sale)

Abstract:
The aim of the study is to introduce psychophysiological correlates for loss aversion in order to improve the predictability of behavior. In the endowment experiment, the loss-to-income ratio was realized for the products merits and demerits. In addition to classical price detection, the region of indifference and individual price reactions were investigated, while emotional arousal in the form of skin conductance levels was continuously measured. The results show fundamental patterns of product and indifference to price or size. Physiologically measured emotional arousal once again confirms the dependence on loss aversion. Perverse products and loss of frame increase emotional excitement and indifference to consumer purchase prices.
Keywords:
Choice uncertainty; Emotional branding; Inconsistency measures; Psychophysiology

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