#2336. Factors affecting users satisfaction and dissatisfaction of OTT services in South Korea

October 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Library and Information Sciences;
Economics and Econometrics;
Management, Monitoring, Policy and Law;
Management Information Systems;
Information Systems;
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Abstract:
Over-the-top (OTT) video streaming service centered on Netflix has opened up a new era of broadcasting. The purpose of this study is to understand which characteristics influence local user selection of OTT services. This article compares the users expectation, satisfaction, and dissatisfaction between Netflix and national OTT services. Using the Expectancy-value framework, the study conducted an online survey of people with experience using OTT services.
Keywords:
Expectancy-value model; Netflix; Over-the-top

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