#2285. A Matter of Public Importance? The ‘Europe Open for Business’ Campaign, British Public Opinion and the Single Market

August 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript5020 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Political Science and International Relations;
Economics and Econometrics;
Business and International Management;
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Abstract:
This article offers a historical assessment of the ‘Europe Open for Business’ campaign. Using contemporary public opinion data related to the single market, the article argues that it was limited by the decision to target solely a business, rather than a public, audience. Through its assessment of the Europe Open for Business campaign, the article thus contributes to four areas of inquiry: British government propaganda over European integration; Conservative Party European policy; the growing literature on the Bruges speech; and broader debates on the role of publics in the European integration process.
Keywords:
Britain and Europe; Conservative Party; Margaret Thatcher; Single Market

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