#2278. Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective

September 2026publication date
Proposal available till 30-05-2025
5 total number of authors per manuscript6020 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
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Abstract:
The development of digital technologies has forced an increasing number of traditional intermediaries to transform into e-intermediaries for survival. This study adopts the resource orchestration perspective to investigate the digital transformation process and mechanism by using a case study method. Our findings indicate that the digital transformation of intermediaries requires a fit among the strategic logic, resource orchestration, and capability and reveal the roles of information technology and strategic logics in the transformation process.
Keywords:
Business intermediation; digital transformation; e-intermediaries; online intermediaries; organizational capability; strategic logic

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