#2259. Measuring consumer well-being from using free-of-charge digital services. The case of navigation apps

August 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript5020 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics and Econometrics;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
1510 $1340 $1170 $1000 $
Contract №2259.1 Contract №2259.2 Contract №2259.3 Contract №2259.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
The present study measures, in an economically consistent way, consumer surplus from a navigation service. The preferences for the navigation service and two optional location-based functionalities: traffic information and commercial information are elicited in a discrete choice experiment. In the experiment, respondents are confronted with a range of location-sharing arrangements set by a navigation provider of varying intrusiveness regarding privacy.
Keywords:
consumer surplus; digital maps; discrete choice experiment; navigation apps; online privacy; Zero price goods

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