#13382. Short videos in the public communications in China
Короткие видео в публичных коммуникациях в Китае

October 2026publication date
Proposal available till 14-05-2025
4 total number of authors per manuscript5500 $

The title of the journal is available only for the authors who have already paid for
USA
Scopus Q3 Q4 , Percentile = 20-30
Web of Science Q4 , IF < 0.5
Social Sciences Citation Index
Journal’s subject area:
Social sciences
Communication
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More details about the journal: Есть DOI
Abstract:
Purpose: The study aims to analyze the power of distribution and factors affecting the behavior of those watching videos.
Design/methodology/approach: A “theoretical model of viewing state short videos” was created on the basis of interviews and existing theoretical developments in the form of “a model of attitude to advertising” and “a model of technology adoption”.
Keywords:
public administration, digital media, social media

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