#13032. Following the recipe: Producing The Great British Bake Off in Flanders

2022publication date
Proposal available till 15-12-2021
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Abstract:
TV formats provide an excellent lens to study the transnationalisation of television, but actual format production has rarely been examined. This article discusses three interrelated limitations of current format scholarship: (1) a gap between industrial and textual studies; (2) a selective focus on localisation; and (3) a lack of insight into daily practices of format production. Using the Flemish adaptation of The Great British Bake Off (20XX–20XX, 20XX–present) as a case study and drawing on participant observations, this article analyses transnational power dynamics in the TV industry and the meaning of the format on the micro-level of TV production.
Keywords:
localisation; The Great British Bake Off; transnationalisation; TV formats; TV production

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