#12675. An emerging art world: The de-subculturalization and artification process of graffiti and pixa??o in S?o Paulo

October 2026publication date
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Cultural Studies;
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Abstract:
Graffiti art and street art have been increasingly described as an artistic movement, with a constant presence in the streets, but also in galleries and museums. In this article we use the term urban art to define this institutionalized category. In the specific context of the city of S?o Paulo (Brazil), most of the social actors that make up this art world have backgrounds linked to graffiti and pixa??o. These two urban subcultures are linked to informal forms of appropriation of the urban space through illicit inscriptions. In this article, we aim, on the one hand, to describe the features and singularities of urban art as an emerging art world and, on the other, to understand how careers are developed in this universe. The empirical data derives from a qualitative research (in-depth interviews and ethnographic observation) developed during the past three years.
Keywords:
art worlds; careers; graffiti; pixa??o; street art; subcultures; S?o Paulo; urban art

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