#12670. Sexual Objectification and Gender Display in Arabic Music Videos

October 2026publication date
Proposal available till 27-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Cultural Studies;
Gender Studies;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract №12670.1 Contract №12670.2 Contract №12670.3 Contract №12670.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
A content analysis of the most popular Arabic music videos on YouTube (1991–20XX) revealed females are sexually objectified compared to males. In the current study of 150 videos, female artists acted in stereotypical manners, displaying both subordinate and sexual behavior. They posed and danced sexually, used facial expressions to seduce, and exposed their skin. Gender differences were also evident in the individual measures for sexuality, where females were dressed provocatively in more than half of the videos compared to none for males. Besides gender, some differences appeared among the countries in the Arab region: Lebanese artists were six times more likely to display sexuality than Egyptian artists, and four times more than all other nationalities combined. Further analysis, however, indicated gender is the only predictor in the model that included nationality and gender. The sexual tones that characterize women in Arabic music videos reinforce the existing notions of women as sexual objects to be gazed at for male pleasure.
Keywords:
Arabic; Music videos; Sexual objectification; Women representation; YouTube

Contacts :
0