#12603. Destination attractiveness and place attachment: a multi-group analysis of visitors from the Greater China Region

November 2026publication date
Proposal available till 05-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Cultural Studies;
Geography, Planning and Development;
Tourism, Leisure and Hospitality Management;
Management, Monitoring, Policy and Law;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract12603.1 Contract12603.2 Contract12603.3 Contract12603.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
The study examines the attitudes of 854 respondents arriving in Macau from Mainland China, Taiwan and Hong Kong. The study examines (1) to what extent are there differences in perceived destination attractiveness, destination value and satisfaction between these three groups, (2) is there evidence of intra-ethnic differences and similarities? A multi-dimensional model is analysed using partial least square analysis accompanied by multi-group analysis. The findings demonstrate that intra-cultural variation can exist within a similar Chinese ethnic background, based in part on differing attitudes toward symbolic values. In short, the Chinese ethnic groups evidence intra-group differences, but it is suggested that these differences are explained by factors other than culture. This study contributes to research on intra-ethnicity/cultural variation. The conceptual and managerial implications are examined.
Keywords:
destination attributes; Place attachment; PLS-SEM; symbolic values; visitor satisfaction

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