#12570. Clubhouse: Determining the most talked about topics and their effect on the platforms popularity

July 2026publication date
Proposal available till 31-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Cultural Studies;
Communication;
Computer Science Applications;
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Abstract:
Mobile app called Clubhouse: drop-in audio became extremely popular among internet users. This paper aims to give some insight into what topics are discussed on Clubhouse, what makes Clubhouse (and potentially other drop-in audio platforms) so appealing and what helped it acquire millions of users in a matter of weeks despite an invite-only registration system. It was determined through research that the 3 most popular topics on Clubhouse are all business related and that Clubhouse users tend to offer free high-value business advice to other entrepreneurs. Clubhouses new media format was reported to be very authentic, which people from other industries are starting to take notice of.
Keywords:
Business; Clubhouse; Drop-In Audio; Entrepreneurship; Mobile App

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