#12492. The converged promoter, the calculating professional, and the autonomous critic–the presentation of musical authority on social media

July 2026publication date
Proposal available till 21-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract №12492.1 Contract №12492.2 Contract №12492.3 Contract №12492.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
This article examines how Estonian music critics and journalists present their selves on social media. Based on in-depth interviews and observations of their social media activities, it proposes a typology of overlapping positions that music critics can adopt on Facebook: the converged promoter, the calculating professional, and the autonomous critic. These positions illustrate how musical authority is disclosed or concealed in specific social media situations and highlight the social complexities involved in music criticism in small societies such as Estonia. The findings suggest that the intimate social environment and the blurring of personal and professional spheres on Facebook favor the expression of standardized positive reactions and promotional content while downplaying autonomous critical judgments in music discussions.
Keywords:
cultural intermediaries; Estonia; Facebook; music critics; music journalism; self-presentation; social media

Contacts :
0