#12483. Judging “Them” by My Media Use: Exploring the Cause and Consequences of Perceived Selective Exposure

July 2026publication date
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Communication;
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Abstract:
This paper investigates the relations among selective exposure, perceived selective exposure, presumed media influence, and their potential consequences. It shows that individuals’ assumption of the outgroup’s media diet is a mirror image of their own media choices. The more an individual consumes like-minded information, the more he/she expects outgroup members to do so. On the contrary, the more one uses cross-cutting media, the more he/she expects outgroup members to engage in cross-cutting exposure as well. The findings shed new light on the consequences of selective exposure. Besides directly influencing us through pro-attitudinal information, selective exposure can also affect us indirectly, by making us believe that our rivals are also engaging in and polarized by selective exposure to ideologically congruent sources.
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