#12472. Adopting social media as an information system – a case study of an internet service company in Abuja, Nigeria

July 2026publication date
Proposal available till 16-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Communication;
Library and Information Sciences;
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Abstract:
In considering the ubiquity of information systems (ISs) and the increasingly important role served in modern business and service delivery, social media if properly leveraged gives potential competitive advantage to a company in its respective industry. With Paramount Web Nigeria Ltd. as a case study, this paper aims to focus on the important aspects of adopting social media as an IS such as data privacy principles and the role of social media in the context of a small internet service company. Relevant research information was relied upon to highlight the various factors involved with adopting social media as an IS. Data handling and privacy policies must also be considered and properly devised if the concerned company is to effectively adopt social media as an IS. Decision-making tools such as SWOT analysis and the quality triangle are vital during the planning stages of deploying an IS. Findings detailed in this paper will serve to provide a better understanding of the important factors to be considered when adapting a new IS to an existing business. This paper serves to highlight the potential factors to be considered when dealing with business ISs with a strong focus on social media and internet related services.
Keywords:
Business strategy; Data security; Information systems; Social media

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