#12372. Defining the Contours of Contention: Facets of Intractability in Social Issues Management

August 2026publication date
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Journal’s subject area:
Sociology and Political Science;
Communication;
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Abstract:
The contentious issues endemic to many cases within social issues management practice share a common feature: intractability, or the perception of being unsolvable. This study takes steps toward defining the concept of intractability as part of strategic communication engagement with contentious challenges, asking how practitioners make meaning of ostensibly intractable issues. Data from in-depth interviews with 41 practitioners provide a detailed examination of the engagement challenges with such issues. This research extends social issues management theory by defining four facets of intractability through which contentious issues can be understood and categorized: degree of intractability, issue type (natural or situationally driven), issue locus (internal or external), and practitioner identity involvement.
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