#12366. Lacuna publics: advancing a typology of disinformation-susceptible publics using the motivation-attitude-knowledge framework

July 2026publication date
Proposal available till 18-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Public Administration;
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Abstract:
The purpose of this study was twofold. First, this study sought to conceptualize lacuna publics conceptualized as knowledge-deficient, extreme pro- and/or anti-issue activists about controversial social issues. Second, this study advanced a typology of disinformation-susceptible publics, classifying individuals into disinformation-immune, disinformation-vulnerable, disinformation-receptive, and disinformation-amplifying publics based on their issue-specific motivation, attitudes, and knowledge deficiency. In doing so, this study helps refocus scholarly attention on disinformation campaigns and how to possibly mitigate their effects. Surveys were conducted among American adults to understand lacuna publics’ information behaviors compared to those of non-lacuna publics.
Keywords:
Activism; climate change denial; controversial social issues; disinformation; disinformation-susceptible publics; extreme attitudes; lacuna publics; situational theory of problem-solving

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