#12360. The impact of moral framing in the 20XX U.S. presidential debates on moral judgments and self-transcendent emotions in tweets

August 2026publication date
Proposal available till 17-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Public Administration;
Computer Science (all);
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Abstract:
Given the sizable viewership of the U.S. presidential debates and the importance of moral sentiments in human behavior, this investigation examined the relationship between moral framing in the U.S. presidential debates and the changes of moral words and self-transcendent emotions in tweets. For each presidential debate we collected tweets on the day of the debate and the day after the debate. The tweets were coded using the “bag-of-words” approach and supervised machine learning. The results showed that Clinton’s moral framing during the presidential debates was generally associated with harm/care and fairness in the tweets, whereas Trump’s moral framing was associated with ingroup loyalty and authority in the tweets. Interrupted time series analyses indicated that the effects of the debates on the moral words and self-transcendent emotions in the tweets were limited. Political candidates should aim to induce and then sustain moral sentiments in voters.
Keywords:
big data analysis; moral foundations; moral framing; Presidential debates; self-transcendent emotions; Twitter

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