#12158. Prime-time abortion on Greys Anatomy: What do US viewers learn from fictional portrayals of abortion on television?

July 2026publication date
Proposal available till 24-05-2025
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Journal’s subject area:
Sociology and Political Science;
Obstetrics and Gynecology;
Public Health, Environmental and Occupational Health;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Entertainment television can impact viewers knowledge, attitudes, and reproductive health behaviors. We conducted an online survey of likely viewers prior to the episodes airing, assessing abortion ideology, knowledge, and support. After airing, we resurveyed respondents (including both those who had and had not viewed the target episode). We tested three hypotheses: episode exposure would (1) improve abortion knowledge and (2) increase support for medication abortion and decrease support for self-induced abortion, and (3) the effects on knowledge and supportive intention would be moderated by state support for abortion. The results of the pretest/posttest analysis indicated that exposure to the episode significantly improved medication abortion knowledge. Increases in medication abortion knowledge were tied to explicit educational dialogue and did not translate into an increase in general abortion knowledge or social supportiveness. These findings suggest that entertainment television can contribute to meaningful increases in viewers knowledge about abortion, but that the potential for impact of entertainment-education is closely linked to episode content and moderated by state-level abortion policy.
Keywords:
abortion; pregnancy; reproductive health; stigma; womens health

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