#12135. Tourist experience, tourist motivation and destination loyalty for historic and cultural tourists

July 2026publication date
Proposal available till 21-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Social Psychology;
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Abstract:
The main purpose of this study was to investigate the relationship between tourist experience, tourist motivation and destination loyalty for historic and cultural tourists. A survey of tourists who visited an ancient Chinese town was conducted as the basis for empirical analysis. The results of this study revealed that tourists experience influenced destination loyalty positively, and tourist motivation mediated the effect of tourist experience on destination loyalty significantly.
Keywords:
Destination loyalty; Historic and cultural tourism; Mediating effect; Tourist experience; Tourist motivation

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