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#11977. Framing the Collective “We” and the Antagonistic “Other” through Metacontrast: Intragroup Homogenization and Intergroup Polarization in the Hindu Nationalist Movement*
| October 2026 | publication date |
| Proposal available till | 03-06-2025 |
| 4 total number of authors per manuscript | 0 $ |
| The title of the journal is available only for the authors who have already paid for |
| Journal’s subject area: |
| Sociology and Political Science; |
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| 2350 $ | 1200 $ | 1050 $ | 900 $ |
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Abstract:
The right-wing Hindu nationalist “Hindutva” movement in India has political control of the world’s most populous democracy. To gain insight into the tools of the movement, this paper examines Hindutva framing rhetoric. Social movement framing entails the crafting of movement messages to motivate collective identity and collective action. This paper takes a new approach to studying social movement framing by using the social psychological principle of metacontrast as an organizing theoretical framework. Metacontrast involves minimizing differences within the group (intragroup homogenization) and maximizing differences between groups (intergroup polarization). Using qualitative content analysis of two Hindutva organization websites, we find Hindutva framing rhetoric simultaneously homogenizes and polarizes through two framing strategies: a threat-counter threat frame that portrays an antagonistic outgroup that must be countered with a unified ingroup, and a striking positive-negative intergroup contrast that paints the ingroup as a moral protector and the outgroup as a vilified adversary. Our findings have implications for the study of social movements, nationalism, collective identity, collective action, and intergroup relations.
Keywords:
Collective identity; framing; metacontrast; nationalism; social movements
Contacts :
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
The right-wing Hindu nationalist “Hindutva” movement in India has political control of the world’s most populous democracy. To gain insight into the tools of the movement, this paper examines Hindutva framing rhetoric. Social movement framing entails the crafting of movement messages to motivate collective identity and collective action. This paper takes a new approach to studying social movement framing by using the social psychological principle of metacontrast as an organizing theoretical framework. Metacontrast involves minimizing differences within the group (intragroup homogenization) and maximizing differences between groups (intergroup polarization). Using qualitative content analysis of two Hindutva organization websites, we find Hindutva framing rhetoric simultaneously homogenizes and polarizes through two framing strategies: a threat-counter threat frame that portrays an antagonistic outgroup that must be countered with a unified ingroup, and a striking positive-negative intergroup contrast that paints the ingroup as a moral protector and the outgroup as a vilified adversary. Our findings have implications for the study of social movements, nationalism, collective identity, collective action, and intergroup relations.
Keywords:
Collective identity; framing; metacontrast; nationalism; social movements
Contacts :
