#11898. Place or Partisanship? The Conditional Role of Identities on Candidate Support

July 2026publication date
Proposal available till 28-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
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Abstract:
Recent work on the influence of social identities reveals that placed-based attachments serve as a powerful heuristic when making political assessments. When a politician makes a place-based appeal—such as cuing rural origins—individuals who share that identity more strongly support the candidate. Here, we attempt to disentangle the unique influence of a place-based identity (and the strength thereof) on candidate support. Additionally, we ask whether shared place can compel supportive behaviours, rather than merely increase expressive support. Using a unique survey experiment, we find that those who strongly identify with a place are more willing to donate to the campaign of a shared-place candidate, relative to weaker place identification, but only among co-partisans. We find little evidence that place attachment influences supportive behaviour beyond the role of partisanship. Disparate identities—here, place and partisanship—that create cross-pressures can operate in tandem.
Keywords:
Candidate support; place; rural and urban; social identity

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