#11879. Aesthetic/affective norms of femininity: An obstacle to women’s performance of exercise

July 2026publication date
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Journal’s subject area:
Sociology and Political Science;
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Abstract:
Aesthetic/affective norms around femininity could be an obstacle to women’s performance of exercise. Gender differences are significant: women are considerably more inactive than men. In this article we worked with the notion of body image and body affect, with the aim of reflecting on how aesthetic/affective norms around femininity could be an obstacle to women’s performance of exercise. To understand how these aesthetic/affective norms hinder physical activity, we analyzed media images using a qualitative methodology. The results show that there are four types of female body: extremely thin, thin, fat, and obese. This study explores how affectivity relates to the way in which exercise should be experienced: women must enjoy the actions in order to achieve the ideal body; indeed, they must experience them as pleasant. We draw conclusions on the way in which images promote a body affect for the self and for others that becomes a barrier to the performance of female exercise.
Keywords:
Aesthetics; affect; body; exercise; gender; media

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