#11026. The Interplay Between Context and Concept: Theorizing in Hospitality and Tourism Research

September 2026publication date
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Journal’s subject area:
Education;
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Abstract:
Our field needs research simultaneously driven by theory and context that is both rigorous and relevant. The tension between context and concept opens a door for theorising, especially in an applied field of research. This study explores the interplay between context and concept in the interest of theory building to help academicians navigate through the research process.
Keywords:
conceptualizing; contextualizing; problematizing; theorizing; theory building

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