#11024. 1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

September 2026publication date
Proposal available till 07-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Education;
Tourism, Leisure and Hospitality Management;
Places in the authors’ list:
place 1place 2place 3place 4
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2350 $1200 $1050 $900 $
Contract №11024.1 Contract №11024.2 Contract №11024.3 Contract №11024.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
Engaging customers via social media networking has become a rising trend of investments for tourism and hospitality firms. This new trend is termed “social media engagement.” This study theorizes and empirically examines the relationship between advertising investments and intangible value of tourism and hospitality firms that mobilize social media engagement.
Keywords:
advertising investments; customer-based brand equity; firm value; social media engagement; user-generated content

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