#10875. The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty

August 2026publication date
Proposal available till 16-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
Marketing;
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Abstract:
While majority of earlier studies have examined service quality, student satisfaction, and university image as determinants of student loyalty, university switching costs have largely been ignored. This study includes university switching costs with perceived service quality (perceived academic quality, perceived administrative quality, and perceived physical facilities), student satisfaction, and perceived university image as determinants of student loyalty.
Keywords:
perceived academic quality; perceived administrative quality; service quality; Student loyalty; university switching costs

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