#10874. Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach

August 2026publication date
Proposal available till 16-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
Marketing;
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Abstract:
Higher Education Institutions face a highly competitive climate nowadays. Thus, these institutions need to increase their market orientation and, a key factor, stakeholders’ loyalty. In this paper, we focus on satisfaction and reputation as the antecedents of loyalty and assess the importance of each depending on the stakeholder in question.
Keywords:
Higher Education Institutions; Loyalty; Market Orientation; Reputation; Satisfaction; Stakeholders

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