#10809. Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing

September 2026publication date
Proposal available till 10-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
Marketing;
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Abstract:
This study attempts to gain an understanding of students’ perceptions of the importance of marketing ethics and social responsibility and to see if these perceptions can be enhanced. Students were provided one class period lecture on the topics with prelecture and postlecture evaluation. The study addressed marketing ethics and social responsibility as distinct constructs.
Keywords:
consumer; employee; environmental; marketing education; marketing ethics; social responsibility; societal concerns

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