#10808. Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

September 2026publication date
Proposal available till 10-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Education;
Marketing;
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Abstract:
We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process.
Keywords:
client-based projects; collaboration; communication; creativity; critical thinking; digital marketing; live project-based learning; meta-skills; technical skills

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