#10778. The effect of rural superintendent credibility on principal and district outcomes mediated by motivating language
October 2026 | publication date |
Proposal available till | 08-06-2025 |
4 total number of authors per manuscript | 0 $ |
The title of the journal is available only for the authors who have already paid for |
|
|
Journal’s subject area: |
Psychology |
Places in the authors’ list:
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)
Abstract:
The purpose of this study was to determine the influence of rural superintendent’s talk on the perceived outcomes of principal communication competence and organizational communication satisfaction. More specifically, this study explored whether the source credibility dimensions of goodwill, competency and trustworthiness had a greater impact on the perceived outcomes when mediated by motivating language (ML) than not.
Keywords:
Credibility; Motivating language; Motivating language theory; Superintendent; Superintendent talk
Contacts :