#10778. The effect of rural superintendent credibility on principal and district outcomes mediated by motivating language

October 2026publication date
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Journal’s subject area:
Psychology
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Abstract:
The purpose of this study was to determine the influence of rural superintendent’s talk on the perceived outcomes of principal communication competence and organizational communication satisfaction. More specifically, this study explored whether the source credibility dimensions of goodwill, competency and trustworthiness had a greater impact on the perceived outcomes when mediated by motivating language (ML) than not.
Keywords:
Credibility; Motivating language; Motivating language theory; Superintendent; Superintendent talk

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