#10511. Informal Adult Learning: Advertisements in Women’s Magazines in Turkey

October 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Education;
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Abstract:
This study examines the visual and verbal content of advertisements in women’s magazines. Based on content analysis, we established the categories of products and services, age, body parts, women’s roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or lexical forms: beautiful (g?zel), to live (ya?amak), new (yeni), skin (cilt), and young (gen?). By examining the data through informal learning, the study looks at how consumer-oriented values were taught informally to women readers.
Keywords:
consumer culture; informal adult learning; media; neoliberal subjectivities; neoliberalism; women magazines

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