#10327. 5/7-point “Likert scales” arent always the best option: Their validity is undermined by lack of reliability, response style bias, long completion times and limitations to permissible statistical procedures
July 2026 | publication date |
Proposal available till | 11-05-2025 |
4 total number of authors per manuscript | 0 $ |
The title of the journal is available only for the authors who have already paid for |
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Journal’s subject area: |
Development;
Tourism, Leisure and Hospitality Management; |
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Abstract:
In this study. we discuss factors that reduce the validity of Likert scales, such as the lack of reliability, response style bias, long completion times, and limitations to permissible statistical procedures.
Keywords:
Answer format; Likert; Ordinal; Questionnaire; Response style; Survey
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