#10306. SMEs development strategy mode based on creative economy with quadruple helix approach

November 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Development;
Renewable Energy, Sustainability and the Environment;
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Abstract:
This study aims to develop SME fashion by quadruple helix. The statistic technique used in this research is structural equation modelling. The primary and secondary data are relevant with relating institution (SMEs). This study finds as follows: (1) test the capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.
Keywords:
Competitors Sensing Capabilities; Orientation Entrepreneurship and Marketing Performance; Products Innovation Successful; Sensing Customers

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