#10216. Rice policies for long-tail market-creating innovations: empirical study on consumers’ cognition and behavior in Japan

September 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Development;
Environmental Science (miscellaneous);
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Abstract:
Although rice production adjustments were officially abolished in 20XX, they still exist in the form of game equilibria and customary institutions in Japan. However, market-creating innovations are considered to be able to change the culture of the entire society, including the cognition of producers and consumers towards rice, rice products and rice cultivation. Therefore, the purpose of this study was to clarify the necessity of rice policies for long-tail market-creating innovations in Japan. Specifically, structural equation modeling (SEM) and cognitive map analysis were introduced in a questionnaire survey of Japanese consumers.
Keywords:
Cognitive map; Japan; Long tail; Market-creating innovation; Rice policy; SEM

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