#10196. Mobile learning acceptance in social distancing during the COVID-19 outbreak: The mediation effect of hedonic motivation

September 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Social Sciences (all);
Social Psychology;
Human-Computer Interaction;
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Abstract:
M-learning is a trending field in educational organizations, companies, and also for individual study. However, in some regions the ampleness of the phenomenon is not quantifiable or comparable due to the lack of an adequate framework and reliable metrics. Our research intends to make a little light by assessing the degree of m-learning adoption in students at a moment when face-to-face education moved suddenly online due to the COVID-19 outbreaks rapid and unpredictable spread. A new model relying on the Unified Theory of Acceptance and Use of Technology (UTAUT) was built to investigate and explain relationships between constructs. It reveals the key factors affecting technology adoption by considering hedonic motivation a mediator instead of an exogenous variable as in UTAUT2. Based on an analysis of 311 higher education learners, the way how performance expectancy, effort expectancy, social influence, and facilitating conditions influence directly or indirectly the behavioral intention is researched. The analysis was conducted employing partial least squares structural equation modeling.
Keywords:
acceptance technology; behavioral intention; COVID-19; facilitating conditions; hedonic motivation; mobile learning; performance expectancy; social influence; structural equation modeling; UTAUT

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