#10187. Politicization of a Contested Mega Event: The 20XX FIFA World Cup on Twitter

September 2026publication date
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Communication;
Social Sciences (miscellaneous);
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Previous research has shown that governments have often used mega sport events to convey a positive image of their nation to a global audience, whereas Western-based non-governmental organizations use these events to criticize social ills in the host countries. Research presented here asks to what extent attempts at politicization have prevailed with regard to the 20XX FIFA World Cup in Russia. The question is addressed with a quantitative content analysis of English Twitter messages (N = 14,366,447) surrounding the Russian World Cup.
Keywords:
mega sport events; politicization; Russia; sentiment analysis; soft power; Twitter data; World Cup

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