#12265. Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan

August 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Sociology and Political Science;
Marketing;
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Abstract:
This qualitative study explores the political co-brand management, positioning and negative image transference between the co-brand and the corporate brand. This study highlights the importance of management/creation of co-brand image in the post-election context from the external stakeholders’ perspective. It evaluates the transfer potential of the Political Co-brand Identity Framework by exploring and examining the co-brand image and the political co-brand positioning in a post-election context. In this way, this study intends to assess the applicability of the Political Co-brand Identity Framework as a tool to assess the image and positioning of political brands from an external perspective. The sample comprises of political analysts/academics. The findings would guide in examining areas which can strengthen political stability, reliability of political brands and build political trust.
Keywords:
brand image; brand positioning; communication; Political co-brand

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