#9652. Passion for the past: Effect of charity appeals and nostalgia on clothing donation intentions

October 2026publication date
Proposal available till 14-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Social Psychology;
Applied Psychology;
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Abstract:
Although consumers clothing disposal behavior is of considerable interest in the research community, there is a lack of empirical studies that thoroughly examine how consumers respond to charity messages in the context of clothing donation. Drawing on construal level theory, this study aims to contribute to the topic by examining the interplay of charity appeals (other- vs. self-benefit) and social emotion (nostalgia vs. control) on clothing donation behavior.
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