#7783. Evaluation of consumer reviews for adidas sports brands using data mining tools and twitter APIs

October 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Engineering (miscellaneous);
Strategy and Management;
Mechanical Engineering;
Information Systems and Management;
Management Science and Operations Research;
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Abstract:
The sportswear industry has become prominent, popular, and a very obvious category among various age groups in India. Big sports brands like adidas, seeing the Indian market potential, have extended their businesses across the country. To increase sales, online purchase has become one the most effective, easy, cheap, and quickest solution for the end customers as it provides the end consumers a variety of products, their designs, and color combinations on clicks. A large number of consumers express what exactly the end customer thinks about a particular products preference level of brand, quality of service, quality of product, or stylish nature of the product.
Keywords:
Adidas; Java; Sports brand; Text mining; Twitter

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