#5175. How to improve employee satisfaction and efficiency through different enterprise social media use

August 2026publication date
Proposal available till 08-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Management of Technology and Innovation;
Information Systems;
Decision Sciences (all);
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Abstract:
While prior research provides interesting insights into the effect of social media use in enterprises, there is limited research on how use of different social media platforms affects employee job satisfaction and work efficiency. This study developed a research model to investigate how public and private social media platforms used for different motivations affect employee job satisfaction and work efficiency. Online surveys were conducted, generating 453 valid responses for analysis. Structural equation modeling is performed to test the research model and hypotheses. The results suggest that (1) public social media used for both work- and social-related motivations positively affects employee job satisfaction, while private social media only used for social-related motivations can contribute to employee job satisfaction. (2) Public and private social media used for work-related motivations can contribute to employee work efficiency, while social-related motivations for use of public and private social media and employee work efficiency are not significant. (3) In the process of social media usage influencing employee job satisfaction and work efficiency, employees of different genders show significant differences.
Keywords:
Enterprise social media usage; Job satisfaction; Private social media usage; Social-related motivations; Work efficiency; Work-related motivations

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