#5000. Blockchain technology awareness on social media: Insights from twitter analytics

August 2026publication date
Proposal available till 19-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Strategy and Management;
Management of Technology and Innovation;
Computer Science Applications;
Marketing;
Information Systems and Management;
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Abstract:
This study investigates the affective technology acceptance model applied to the case of blockchain through Twitter text mining. The analysis focuses on mapping the acceptance drivers of the blockchain technology by visualizing the users perception constructs through Blockchain hashtags. More than 5000 relevant tweets per day were collected between December 15, 20XX, and January 15, 20XX. The Kruskal-Wallis and the Mann-Whitney tests were applied over the frequency of the characteristics and the emotions measurements to validate the research hypotheses. The results prove that users show more interest in security, shareability, and decentralization characteristics. Therefore, the blockchain technology usefulness is rather perceived in the informational domain, and the blockchain ease of use is further expressed in smart contracts as a use case. Blockchain benefits are more discussed than the drawbacks among Twitter users.
Keywords:
Blockchain; Perceived ease of use; Perceived usefulness; Technology acceptance; Text mining

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